Responding to the business impacts of coronavirus (COVID-19)

What we want to do?

We commit $2 MILLION
to Startups, Micro, Small & Medium Enterprises

  • 1

    To support them in the current crisis

  • 2

    To make them stay relevant in future

  • 3

    To develop them for a new normal

Why we want to do?

We Live On Faith

Experts are predicting huge down fall of Economy due to the Corona . I do not know much about these experts.

But I know for sure that they do not know anything about the value of human motivation and determined efforts.

If experts were to be believed, after the total destruction in 2nd World War Japan had NO future. BUT the same Japan in just 3 decades or so, made US cry at the market place.

If the experts were to be believed, Israel should have been wiped out from the world map by the Arabs, but the fact is different.

As per the rules of Aerodynamics, the Bumble Bee can NOT fly. But it flies, because it does not know the rules of Aerodynamics.

If the experts were to be believed, we should have been no where in 83 Cricket World Cup.

If the experts were to be believed Wilma Rudolf, the first American lady to win 4 Olympic Gold in Athletics , should not have been in a position to walk without braces, no question of running.

If the experts were to be believed Arunima Sinha can hardly lead a normal life. But she climbed the Mount Everest.

The corona crisis is no different. I do not have any doubt that, We will defeat the Corona hands down and The Indian Economy will bounce back in a great manner.

Best Strategic Tool
to combat this Pandemic

  • OODA Loop
  • O - Observe
  • O - Orient
  • D - Decide
  • A - Act

Learning to live with ambiguity and uncertainty is a necessary precondition for more opportunity

What to do in crisis?

Think of recovery in 3 parallel phases



What to do now?


What to do next?


What to do for the long-term

There is no certainty whether the global economy will experience V, U, or L- Shape recovery.

There is no single approach that will fit in all possible situations.

In this time of crisis, we recommend a “Future-Back Approach” - for creating your growth strategy.

Phase 1: preventt



What to do now?

Immediate Actions

  • Governance of human resources, finances and supply chain / procurement
  • Prioritizing digital commerce
  • How to maintain responsive customer service
  • How to run business services effectively during COVID-19 crisis
  • New ways of marketing and communication
  • Creating a digital workplace

Phase 2: Prepare



What to do next?

7 functions of business

  • Sales
  • Marketing
  • R & D
  • Operations
  • HR
  • Accounts
  • Management

Drivers of Growth

  • 1. Transformation
  • 2. Automation
  • 3. Security
  • Cloud
  • IoT
  • Digital Commerce
  • AI/ML
  • Blockchain
  • Analytics & Big Data
  • RPA
  • AR/VR
  • Quantum Computing


  • Increased Productivity
  • Cost Optimization
  • Informed Decisions
  • Increased Sales
  • Extended Global Reach
  • Streamlined Operations
  • Enhanced Customer Experience
  • Business Growth / Profitability

Phase 3: predict



What to do for the long-term

Important Things You Need to Know

  • A time of massive change
  • Technology does not stop evolving
  • Up to one in five jobs will go to robots

Extent to which an organization's primary business activity will transform over next 3 years-

  • 3%

    No Change At All
  • 6%

    Radical Transformation

    e.g. Entirely new revenue model, such as transitioning from goods based to service based offering

  • 12%

    Minor Changes

    e.g. Existing products & services evolving

  • 38%

    Major Changes

    e.g. New product / services introduced which are equal to more dominant than existing ones

  • 41%

    Some Changes

    e.g. Some products & services introduced, existing ones still dominant

Source: Harvey Nash/KPMG CIO Survey 2019

A message from our Chairman

I would like to thank our customers, partners, investors, industry associates, team members, and their families for their tremendous cooperation and support. In the face of adversity, I look to the strength of human ability that lies within each of us. As human beings, it's our collective responsibility to help each other and overcome this pandemic. The virus does not respect borders, cultures or ethnicities. Let's do the right things today, to build a better tomorrow and set an example for all. Encourage leadership in you and follow your faith. We all together will overcome this testing time and rise as victorious

- A L Rathi

Get in touch with the NeoSOFT COVID-19 team