The impact
Increase in Foot Traffic
0%
driven by personalised push notification campaigns
Longer Session Duration
0%
increase in time spent on the digital platform
Higher Mobile Conversion
0%
improvement in mobile conversion rate
Unified Footprint
0Malls
brought into a single, seamless digital experience
Overview
A UAE-based powerhouse in retail, real estate, malls, and leisure operates one of the most diverse footprints in the region, comprising 29 malls, over 460 outlets, and more than 600 VOX Cinema screens, spanning the Middle East, Africa, and Asia. With millions of visitors moving through its properties every year, the organisation’s digital presence needed to match the ambition and scale of its physical one.
The problem wasn’t visibility; it was cohesion. Shoppers moved between malls, stores, cinemas, and loyalty touchpoints with no single thread tying the experience together. Events went unnoticed, promotions missed their audience, and a loyalty programme that had real commercial potential was held back by the absence of a modern digital layer.
NeoSOFT engineered a unified mobile application that brought every part of the customer relationship, navigation, events, loyalty, and personalised offers, into one cohesive experience.
THE OBJECTIVE
One App for an Entire Retail Ecosystem
The goal was to give millions of shoppers a single, consistent digital thread across an enormous physical footprint, without disrupting the loyalty and CRM infrastructure already in place. The app needed to feel like a natural extension of every visit, whether that visit was to a mall in Dubai, a Carrefour outlet, or a VOX Cinema screen.