Strategic innovation engines for promising business growth

Centre of Excellence (CoE)

Minimum Viable Product (MVP)

Technology R&D

Rapid Prototyping

Customer Experience as a Service (CXaaS)

Innovation that is sustainable, reliable, and seamlessly integrated

Define the purpose

At the heart of any strategy lies its purpose. We emphasize the innovation theme top-down across the system with a clearly defined purpose that helps us create a shared identity for your company.

Systemic thinking

The NeoSOFT innovation lab is a space influenced by the challenges of problem-solving. We are passionate about our role in delivering novel solutions - by rethinking the system of how things are done.

Heterogeneous skilled

The team of NeoSOFT innovation labs includes highly qualified professionals from diverse industries, professions, and cultures, who contribute their unique perspectives through multidisciplinary dialogue.


Our nuanced and analytical approach supports our ability to deliver highly customized services by engaging a wide range of stakeholders in problem-solving activities, making scalable, practical, and cost-effective innovation possible in every industry.

Innovation metrics

Our result-oriented approach makes us a reliable and accountable partner in your organization’s evolution. NeoSOFT uses innovation metrics regularly as we understand that businesses thrive when clear targets and a specific environment are created to sustain growth.

Applied orientation

At NeoSOFT labs, we convert path-breaking ideas into tangible solutions. We work through the entire innovation process with the philosophy of developing a customer-relevant and application-oriented approach to developing real solutions.

Driving tangible value through our Innovation Lab

Digital transformation Digital transformation

Path-breaking engineering for some of the most recognizable brands

Leading pharmatech leverages NeoSOFT’s Innovation Lab to devise a revolutionary product

We built a viable prototype for a globally renowned Pharmaceutical brand which involved developing the vital product features involved in a customer journey. Rather than demonstrating only a few elements, we envisaged the product journey across diverse user segments and offered our key recommendations to scale the product holistically across its lifecycle.


Improved Visibility

Leading pharmatech leverages NeoSOFT’s Innovation Lab to devise a revolutionary product

CX transformation through digital roadmaps that impacted user journeys

Enabled an insurance company to maintain a high level of customer experience by establishing automated user journeys and introduced a Chatbot to address the heavy influx of queries that complied with its strict industry regulations. A thorough need-gap analysis was done before drawing a digital roadmap that would elevate their customer experience.


Elevated CX

CX transformation through digital roadmaps that impacted user journeys

Leading by Passion. Driven by Innovation






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