eCommerce & Retail
Product Engineering For Retail & eCommerce, Powered By Agile Software Development Teams.
They trust us, and we keep giving them reasons to
Catalyzing eCommerce & retail ecosystems for transformational outcomes. Leading from ‘customer interaction’ to ‘customer engagement’.
Our Targeted Solutions
mCommerce & eCommerce
NeoSOFT’s eCommerce and mCommerce technology solutions are designed to future-proof retail businesses, targetting high-performance impact and world-class B2B and B2C shopping experiences. We are experts in delivering digital retail experiences that support customer behavior, optimized for every screen size, facilitating lightning-fast transactions, and lower operational costs. Equally powered by invaluable data insights, our commerce solutions help businesses achieve a winning edge!
- Invaluable data insights for making better decisions
- Progressive technology for high-performance websites and apps
- Improved customer experience and increased sales
- Enhanced security for safe transactions
Smartwatch Commerce or TCommerce
Shopping through smartwatches (smartwatch commerce) or television sets (TCommerce) is on the rise and has opened up a world of possibilities for retailers and eCommerce businesses worldwide. This emerging technology leverages hyper-targeting and contextual commerce to boost sales and customer loyalty, delivering an integrated shopping experience. NeoSOFT’s new-age eCommerce solutions enable you to capitalize on these trends, providing your customers with a convenient, immersive shopping experience that is second to none!
- Smarter way of targeting potential customers
- Backed with an impressive ecosystem that captures valuable insights
- Omni-channel shopping experiences
- Fully integrated with existing tech infrastructure
Social Commerce
Social Commerce is a significant ingredient in omnichannel marketing today, with an ever-growing number of consumers using social media platforms to discover and purchase products. To tap into this huge potential market, NeoSOFT powers your social media presence with eCommerce capabilities, allowing you to sell directly to your customers on platforms like Facebook, Instagram, and Pinterest. Integrating social commerce into your brand strategy can increase your reach, drive traffic to your website, and boost sales!
- Enhanced brand awareness with seamless social sharing
- Measure market trends using social analytics
- Improve participation and engagement via loyalty and gamification
- Future-proof and scalable solutions
Front-end Modernization & API Enablement
Having a modern, responsive website is essential to providing an optimal digital experience for your customers. However, re-platforming an entire website can be a daunting and expensive undertaking. NeoSOFT’s front-end modernization services help businesses update their websites quickly and
affordably without compromising quality or functionality. We help you leverage data and functionality, using APIs for third-party application integration, and enable a transformational shopping experience for your customers.
- Affordable and rapid front-end modernization
- Flexible API integration and management
- Increased reach and visibility
- Data analytics and insights
Personalization
Personalization solutions from NeoSOFT can help your brand deliver a rich and consistent customer experience across multiple touchpoints for greater sales and brand loyalty. By leveraging data and technology, businesses can tailor their websites, apps, and marketing campaigns to deliver highly
relevant and targeted content that speaks directly to the needs and interests of individual customers. Our personalization solutions are designed to help you take complete advantage, providing you with the insights and capabilities you need to deliver personalized experiences at scale.
- In-depth customer profiling and segmentation
- Omni-channel marketing and campaign management
- Deliver exceptional customer experiences
- Data-driven decision making
Capabilities
We Thrive On
Digitalization
- mCommerce & eCommerce
- Wearables commerce & TCommerce
- Web Application & Portals
- POS Solutions
- Payment Integration
- Migration, Integration, & Modernisation
- SaaS Enablement
Customer Experience
- Omni-channel Experience
- AR/VR
- Metaverse
- Personalization
- Seamless Shopping
- Supply Chain
- Customization & Enhancement
eCommerce Platforms
- B2B, B2C, C2C, C2B
- Market Place & Vendor Management
- Multisite, Multicurrency & Multilingual Solutions
- Shopify, Adobe Commerce, BigCommerce, WooCommerce
Retail Intelligence & Analytics
- Data Management System – Collection, Cleansing, Harmonization, Loading, Processing
- Data Analytics – User Behavior, Buying Patterns, & Insights
- Sales – Profitability & Demand Forecasting
- Supply Chain Analytics & Inventory Transparency
Engineering
- Quality Assurance
- DevOps & Agile Engineering
- Cloud Enablement
- ERP
- CRM
- Salesforce Automation
Capabilities We Thrive On
Digitalization
- mCommerce & eCommerce
- Wearables commerce & TCommerce
- Web Application & Portals
- POS Solutions
- Payment Integration
- Migration, Integration, & Modernisation
- SaaS Enablement
Customer Experience
- Omni-channel Experience
- AR/VR
- Metaverse
- Personalization
- Seamless Shopping
- Supply Chain
- Customization & Enhancement
eCommerce Platforms
- B2B, B2C, C2C, C2B
- Market Place & Vendor Management
- Multisite, Multicurrency & Multilingual Solutions
- Shopify, Adobe Commerce, BigCommerce, WooCommerce
Retail Intelligence & Analytics
- Data Management System – Collection, Cleansing, Harmonization, Loading, Processing
- Data Analytics – User Behavior, Buying Patterns, & Insights
- Sales – Profitability & Demand Forecasting
- Supply Chain Analytics & Inventory Transparency
Engineering
- Quality Assurance
- DevOps & Agile Engineering
- Cloud Enablement
- ERP
- CRM
- Salesforce Automation
Get Powered by NeoSOFT
Expertise you need. Services you deserve!
A flawless 360-degree digital readiness for a globally renowned retail brand
Ideating and executing a perennial digital makeover after experiencing a successful offline reputation in a worldwide B2C segment was a daunting task. NeoSOFT worked towards a digital facelift for a globally popular furnishing brand and engineered digital platforms including - a web-based eCommerce application, retailer mobile app, merchant portal, iPad application, Browntape integration, and more. We designed and implemented user-facing strategies for seamless omnichannel retailing
30%
YOY Growth
Deployed AI & IoT powered solutions for smart retailers
Leveraged new-age technologies - Computer Vision, Deep Learning, Sensor Fusion, Machine Learning, and IoT to build robust digital assets such as mobile and web applications and warehouse automation solutions. The goal was to ideate and design a fully automated store keeping customer-centricity at its core. With new capabilities such as multi-person tracking, multi-camera, live inventory tracking, real-time product recognition, and more, the customer experience was enhanced manifold by eliminating key challenges such as long shopping queues, probability of fraud, workforce training costs, handling of heavy baskets, and more.
90%
Improved CX
Built a live streaming platform for digital retailer
An end-to-end solution for a live streaming platform that allowed the digital retailer to offer a more immersive and interactive experience to their customers, promoting key eCommerce activities such as marketing, advertising, and purchasing. With a live eCommerce mobile application, influencers can directly interact with customers while selling, skyrocketing engagement. Key challenges we overcame include lagging video streams, compatibility issues with the mobile apps, outdated UI/UX, and more.
6X
Boosted Sales
Developed a POS that integrates and tracks the sales of multiple retailers in a mall
Built a dedicated infrastructure for consolidating inventories and sales to build transparency among the retailers within the mall. We developed a point-of-sale application using Core Java Swing. Implemented data exchange protocols and enhanced security authorization for different retailers. SQLite was used to develop a secure database to store retail data and sales information. Analytics dashboard that provides crystal clarity on overall sales, traffic, purchase patterns, and heat maps.
10X
Improved Efficiency