Flutter is a comprehensive software development kit that offers all the necessary tools to create harmonious cross-platform app development. For leading companies that often run on tight budgets and timelines, Flutter is a great platform to build applications with lower development costs across popular platforms and quickly ship features with an undiminished native experience.
Being a cross-platform app development tool, Flutter offers a cost and time-effective solution whilst enabling developers to achieve high efficiency in the developmental process. Flutter has been enhanced from a mobile application development framework to a portable framework, allowing apps to run on different platforms with little or no change in the codebase.
Flutter’s reputation precedes it. According to Google Trends, Flutter is the second most leading language in 2020. Leading enterprises like Tencent, Alibaba, eBay, and Dream11 among many more have used Flutter to develop their apps in record time. A 2018 Stack Overflow survey found that Flutter is the third most “loved” framework.
Flutter has some desirable features in store. It comprises a rendering engine, command-line tools, fully accessible widgets, and testing and API integration. Flutter has a consistent development model by automatically changing the components of UI when the variables in the code are modified.
Flutter enables developers to monitor improvements and updates in real-time. Apps developed using Flutter can seamlessly function on various interfaces owing to its powerful GPU rendering UI. Flutter houses several IDEs, including Xcode, Android Code, and Visual Studio Code that adds to its versatility.
Reasons Why Flutter Should Be A Go-To For Leading Companies
Conventionally, developers leveraged dedicated and native app development SDKs. However, over the years, the proliferation of unified cross-platform app development SDKs has proved to be dramatically advantageous. The benefits of Flutter’s cross-platform apps have been realized through the enhancement of underlying language and SDK to address the issues that were being encountered in other technologies. Flutter has shown strong benefits in comparison to its alternatives. Following are some of the key elements that make Flutter beneficial for leading companies to go for developing a cross-platform application.
With its latest updates, Flutter allows for building apps that target mobile, desktop, web, and embedded devices from a single codebase. Flutter enables developers to reuse the native codebase across platforms with minimal changes. This drastically minimizes the cost of testing, QA, maintenance, and overall development.
2. Enhanced Development Process
Flutter functions on native binaries, graphics, and rendering libraries that are based on C/C++. This makes Flutter a great tool for leading companies to create high-performance cross-platform applications with ease. Flutter’s ‘Hot Reload’ feature is a game-changer to hasten the app development process. It allows developers to make changes to the code, and instantly preview them without losing the current application state. Flutter also houses a wide variety of ready-to-use and customizable widgets. These features especially come in handy for leading companies while building a Minimum Viable Product (MVP).
3. Flutter Houses its Own Rendering Engine
Flutter differentiates itself from other platforms with the facility to create many variations with the app. Flutter leverages an internal graphics engine called Skia, which is acclaimed to be fast and well-optimized and also used in Mozilla Firefox, Google Chrome and Sublime Text 3. Skia allows Flutter-based UI to be installed on any platform. Flutter has also managed to accurately recreate Apple Design System elements and Material UI components internally. These widgets help define structural & stylistic elements to the layout without the need to use the native widgets.
Since Flutter uses its own rendering engine, it eliminates the need to change the UI when switching to other platforms. This is one of the key advantages for which leading companies prefer Flutter for app development.
4. Access to Native Features and Advanced SDK’s
Applications built using Flutter are often indistinguishable from the native app and perform exceedingly well in scenarios with complex UI animation. Flutter offers an advanced SDK with simple local codes, third-party integrations, and application APIs. Flutter eliminates the dependence of platform-specific components to render UI by means of a canvas where the elements of the application UI can be populated. The provision to share UI and app logic in Flutter saves time in development without diminishing the performance of the end product. Flutter will indeed be a go-to SDK for mobile applications with advanced UI designs and customizations.
5. Requires Lesser Development Time
The use of a single codebase reduces the multiplicity of codes to develop cross-platform apps. The reduced volume of codes significantly saves time in the developmental process. Flutter offers a variety of ready-to-use, plug-and-play widgets that enable faster customization for apps and eliminates the need for writing codes for each widget. This also mitigates the risk of errors that arise out of a multiplicity of codes. Access to a comprehensive array of widgets allows developers with any skill level to customize applications with innovative design patterns and best practices.
6. Flutter’s Programming Language
Flutter is built upon Dart SDK which promotes powerful architecture and design. Additionally, Dart offers simple management, integration, standardization, and consistency that is found to be better than other cross-platform frameworks.
7. Flutter Applications for Web, Windows, Embedded Devices and More
Flutter has undergone several enhancements that make it a robust tool for developing cross-platform applications. Flutter’s “Hummingbird” project which focuses on developing highly interactive and graphics-rich content for the web, has garnered appreciable traction from developers after Google unveiled a preview of Hummingbird.
While Flutter was conventionally used for Android and iOS app development, the latest version is now providing support for other platforms such as Mac, Windows and Linux. Flutter can even be embedded in cars, TVs, and smart home appliances. Additionally, Microsoft has released contributions to the Flutter engine that support foldable Android devices. Flutter allows easy integration with the Internet of Things (IoT). Flutter, cross-platform app development, offers ready-to-use plugins supported by Google for advanced OS features like fetching GPS coordinates, Bluetooth communication, gathering sensor data, permission handling among many.
Flutter provides a cost-effective, simplified, and rapid development of cross-platform mobile app while retaining the native design and visual consistency across platforms.
It is highly desirable to MVPs compatible across different platforms and is leveraged by established enterprises and leading companies alike.
It is a great choice for leading companies’ apps owing to its efficiency, reliability, and turnkey features that provide an array of widgets.
Flutter facilitates easy app maintenance and greatly reduces the turnaround time to build applications for multiple platforms.
Flutter offers a powerful design experience with a large catalogue of custom widgets across platforms that is useful to create a native-like experience whilst befitting the needs of businesses.
It houses easily accessible equivalent and corresponding features of multiple platforms that relieve even experienced developers from having to learn multiple codes and build applications from scratch.
According to Statista, Flutter is the second most popular cross-platform mobile application development framework used by developers worldwide today and fast becoming THE most popular. Currently, 39% of coders already use Flutter. Leading companies will thus not find it a challenge to hire flutter engineers. Flutter is certainly a force to reckon with for leading companies that look to build efficient and native apps.
What’s the one essential all B2B landing pages need to be high-converting? The advice of “don’t sell the drill, sell the hole” isn’t always true. There is a different approach for talking to a carpenter who already owns an array of drills, compared to a homeowner who hasn’t considered the need for a hole.
That’s the reason to aim a landing page at the right buying quadrant.
Every page already aims at one of these without even realizing it (or in the worst cases, tries to talk to two). Taking a step back to refocus the copy and imagery is a key step that’s usually missed. Here are the four buying quadrants:
Hint: To be aiming at enterprises, they’re probably in the top right
Eager 1st-time buyers – Most companies usually fit this group by default. The page will talk about all the joys of adopting this kind of service. A typical example is a marketing agency describing the benefits of PPC as if the prospect hasn’t considered it before.
Actively looking to switch – If the target audience is bigger companies, the page should probably address the headaches they’re having with their current solution. With the marketing agency example, the page would now be more about how they will avoid the issues that prospects have probably come up against with other agencies or freelancers.
Have not considered solutions before – This is the least common in the B2B space, to the point where caution is advised while choosing it. You may not want to admit it, but you’re probably competing with an existing solution such as Excel.
Happily using current solution – This doesn’t just mean a competing product. It could be tracking a process in Excel, organizing something with pen and paper, or just getting an intern to do it.
The key is to frame why your offer is worth the uncertainty of changing from their current way of doing things. Have a think about your ideal prospects and which of these quadrants they fit in, then check your landing pages to see if they are relevant or if they are talking to a different type of prospect.
2. Deciding on Your Audience and Pain Points
What steps should a B2B go through when deciding on the audience and pain point(s) to optimize a landing page for? How should a business apply these audience findings?
First, think about the traffic source. It is possible that a page’s visitors from different sources fit into different buying quadrants, so think through which one the current landing page is for.
For example, search traffic from high-intent keywords might be actively looking to switch, while visitors to a general blog post could be happily using their current solution. That means they will require completely different sales points.
If you are writing for a low-intent audience, then it is important to think through whether they’re even aware of the problem or if they’re blissfully ignorant.
Let’s say they’re currently using an open source software to handle a task. They might not realize how much easier things would be if they used a premium product with robust integrations, and the amount of work this would save them. So, start by planning out how you’ll take them through those decision stages, with the questions they might be asking themselves and the relevant info to lead them to your point of view.
3. Other Research for Landing Page Optimization
What other research should a brand conduct before optimizing a landing page?
A go-to answer is to talk to the sales team. Ideally, listen to some of the sales calls with actual prospects. Heat maps might look pretty, but they won’t have the same depth of insight as actual humans who have spent hours talking to the prospects.
It is recommended having a sit down with a member of the sales team to discuss questions such as:
How are prospects dealing with the issue before they look at us?
Is there a typical sparking incident that makes solving it a priority?
What are their biggest objections you need to address before they’ll buy?
Why do they pick us over competitors and other solutions?
This conversation can turn up so many gems and ideas for how to improve the page. Be sure to gently nudge for details at any stage instead of accepting broad answers.
4. Selecting The Best Lead Magnet
How can a brand make sure they select the best lead magnet to advertise on a landing page? Think about the journey that your prospects are on and what headaches they are dealing with. The lead magnet should be suited to what they’re dealing with, especially in terms of how advanced the content is.
A marketing agency, with their Beginner’s Guide to SEO, isn’t going to appeal to the CMOs that they want to attract. Instead, they can do so by creating lead magnets about topics relevant to veteran marketers, such as proving long-term ROI and integrating with Salesforce.
Part of it is about accepting that an ideal lead magnet might bring in fewer leads than a broad one. But, those leads should be of higher quality.
5. The Biggest Learning in Landing Page Optimization
So much effort is often put into the design. Days are spent building out clever parallax scrolling or playing with whitespace.
Yet, so long as the design looks vaguely attractive and easy to look through…changing it doesn’t seem to matter.
It is common to hear companies come and say that they have tried redesigning the page several times, but it hasn’t improved the performance. Then, once you overhaul the copy and images, their conversion rates finally go up.
It is easy to understand why design is prioritized. It’s more obviously difficult than writing copy, and fast-moving trends mean a page can quickly look dated.
But unfortunately, it is important to learn that a redesign might bring small lifts, but won’t fix a struggling page.
6. Landing Page Copywriting Vs. Other Copywriting
What makes landing page copywriting different from copywriting for other web pages?
Landing pages should be highly targeted in who they’re talking to and the funnel step they’re aimed at. Homepages, on the other hand, are a different challenge. While they are also an entrance page, they have to be more multi-purpose in who they’re talking to. If you serve different industries or company sizes, then the homepage will be watered down by having to be relevant to all of them.
Think of them more as a starting point and guide them to the content that is most relevant for them. It can be links to specific features or industry pages, but the key is to get them discovering the details that will move them closer to becoming buyers.
7. Concisely Covering Key Points That Will Lead to Conversions
How can a brand make sure it covers the points that would best convince a prospect to convert, without making a landing page text-heavy?
As a priority, make your subheadings almost able to stand alone. A visitor should be able to skim down the subheadings and get a sense of what you do and who you’re for without reading any of the body copy.
It might mean swapping questions like “Who is it for?” with the equivalent answer such as “Designed for enterprise”. Next, think of the body copy in each section as reinforcing the subheading. It should give proof or details to reinforce the claim, such as what about you makes you suitable for enterprise.
It can be tempting to squeeze in semi-relevant details that you want to be on the page somewhere, but that will dilute the impact of that paragraph and make it harder to read. In truth, I think the issue is usually that the copy is hard to digest and not that the word count is too high, so stirring together different sales points into one section is a quick way to confuse things.
8. Avoiding Landing Page Optimization Mistakes
What are the biggest mistakes people tend to make when optimizing landing pages for their business? How can they avoid these mistakes?
You can try rewording things, but if you’re still trying to sell bacon to a vegetarian, then it’s not going to work. The industry advice is to test one change at a time, which is usually interpreted as changing one small detail.
I see lots of A/B tests where they have tested a different way of saying the same thing. Maybe they focus the headline on a different selling point, but it is still generally aimed at the same audience facing the same problems.
If your conversion rate is already decent and you’re only looking for small improvements, then that’s ok. But if your campaign is struggling, then you’ll need to test a double-or-nothing style overhaul.
An overhaul can still be a test of a single hypothesis. It can test an idea such as, “would a landing page aimed at open source users perform better?” Every element might need to change, but all in support of that one idea.
So, don’t be scared to think big in your split tests, as big lifts in your optimization will only come from testing big changes.
9. Using Complementary Images On Your B2B Landing Page
As a final tip, plan out how each image can build on the corresponding subheading. Very often one can see things like dashboard screenshots that have nothing to do with the text alongside them.
The pictures shouldn’t just be there to stop the page from being too text-heavy. They should be working with the sales material. If you’ve written “set it up in a few clicks,” then illustrate what those clicks are, instead of showing a shot of the UI.