A flawless 360-degree digital readiness for a globally renowned retail brand

Ideating and executing a perennial digital makeover after experiencing a successful offline reputation in a worldwide B2C segment was a daunting task. NeoSOFT worked towards a digital facelift for a globally popular furnishing brand and engineered digital platforms including – a web-based eCommerce application, retailer mobile app, merchant portal, iPad application, Browntape integration, and more. We designed and implemented user-facing strategies for seamless omnichannel retailing


YOY Growth

Deployed AI & IoT powered solutions for smart retailers

Leveraged new-age technologies – Computer Vision, Deep Learning, Sensor Fusion, Machine Learning, and IoT to build robust digital assets such as mobile and web applications and warehouse automation solutions. The goal was to ideate and design a fully automated store keeping customer-centricity at its core. With new capabilities such as multi-person tracking, multi-camera, live inventory tracking, real-time product recognition, and more, the customer experience was enhanced manifold by eliminating key challenges such as long shopping queues, probability of fraud, workforce training costs, handling of heavy baskets, and more.


Improved CX

Built a live streaming platform for digital retailer

An end-to-end solution for a live streaming platform that allowed the digital retailer to offer a more immersive and interactive experience to their customers, promoting key eCommerce activities such as marketing, advertising, and purchasing. With a live eCommerce mobile application, influencers can directly interact with customers while selling, skyrocketing engagement. Key challenges we overcame include lagging video streams, compatibility issues with the mobile apps, outdated UI/UX, and more.


Boosted Sales

Developed a POS that integrates and tracks the sales of multiple retailers in a mall

Built a dedicated infrastructure for consolidating inventories and sales to build transparency among the retailers within the mall. We developed a point-of-sale application using Core Java Swing. Implemented data exchange protocols and enhanced security authorization for different retailers. SQLite was used to develop a secure database to store retail data and sales information. Analytics dashboard that provides crystal clarity on overall sales, traffic, purchase patterns, and heat maps.


Improved Efficiency